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case_study_iconA mature neurology drug, already facing generic competition, cut its sales force to reduce expenses in the brand’s last year of exclusivity. By placing a $980,000 investment in a sophisticated digital campaign to key targets, the brand was able to maintain market share during an adverse time and squeeze meaningful revenue from the brand. The $4.8 million in revenue attributed to the campaign, from an independent analysis by IMS, represented a 4.8x return on investment.

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