Joe Caso
Executive Vice President of Business Development
e-mail
joe.caso@physiciansinteractive.com
Joe Caso brings more than 30 years of pharmaceutical industry expertise to his new role as Executive Vice President of Business Development at Physicians Interactive (PI), where he will focus on identifying new opportunities to improve brand profitability through the development of innovative high-impact marketing and sales programs.
Mr. Caso previously worked with well-known companies such as King Pharmaceuticals, Pfizer, and Schering-Plough (now about of Merck & Co., Inc.), where he established and strengthened strategic partnerships and distribution strategies for each company’s portfolio of products. He was a critical player through every phase of the successful and long-term partnership between King Pharmaceuticals and Physicians Interactive which began in 2006.
