Marlborough, MA – January 17, 2012 – Physicians Interactive Holdings, the leading provider of online and mobile clinical resources and solutions for medical professionals, today announced that it’s mobile healthcare solution Skyscape® has registered more than two million healthcare professionals worldwide in its user network, an industry-leading milestone.

This announcement comes as mobile technology and app adoption for medical professionals is accelerating, with 81 percent of US physicians using a Smartphone in their work environment (up from 30 percent in 2001) and a startling 38 percent of physicians using medical apps daily. In addition, two-thirds are planning to implement or expand their use of mobile technologies in 2012 (Source: CompTIA).

“Our ecosystem of users – doctors, nurses and students – all understand the value of having access to clinical tools and resources on their mobile devices. In an increasingly mobile world, we’ll continue to provide healthcare professionals with on-the-go, accurate information so they can do their jobs more efficiently, providing them with ‘found time’,” said Sanjay Pingle, president of Physicians Interactive. “We see our mobile solution helping to drive mobile health adoption in the coming year and will continue to seek out new and innovative ways to support our user community and empower healthcare providers to do more.”

In 2011, Physicians Interactive received several awards for leadership in interactive Web-based and mobile healthcare programs, including Skyscape recently receiving its 8th Mobile Star Award since 2005. Sponsored by Mobile Village, the Mobile Star Awards honor the top mobile products, success stories and visionaries in the world. This year, Skyscape received the “Superstar” award for the Enterprise Software: Healthcare Reference category, the highest honor bestowed by Mobile Village.

Additional highlights for Physicians Interactive in 2011 include the following:

To learn more about Physicians Interactive please visit www.physiciansinteractive.com.

About Physicians Interactive
Physicians Interactive, a division of Skyscape.com Inc., is the leading provider of online and mobile clinical resources and solutions that help medical professionals, anytime, anywhere, provide better patient care. PI uses the full power of our worldwide network of healthcare professionals and life sciences companies together in ways that will change the practice and business of medicine, for the better. PI has developed a foundation of user-generated, proprietary and public data that powers a networked suite of transactional applications, including eSampling, interactive learning programs, mobile clinical decision support, and integrated electronic health record solutions. Skyscape.com Inc., is subsidiary of Physicians Interactive Holdings Inc., owned by Perseus LLC, a merchant bank and private equity fund management company. For more information about PI, visit www.physiciansinteractive.com.

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New York, NY (January 10, 2012) – Physicians Interactive, the leading provider of mobile and web-based clinical resources and solutions for healthcare professionals and WorldOne, the global leader in online healthcare data collection, have formed an exclusive strategic alliance that creates one of the largest and most focused market research opportunities for medical professionals and life science companies in the United States, effective January 2012.

Physicians Interactive (PI), headquartered in Marlborough, Mass. has built the largest network of online and mobile healthcare professional relationships in the United States, reaching more than 875,000 physicians, nurses and allied health professionals in all major specialties. The network includes a premier, verified panel of more than 200,000 of the busiest and most sought-after physicians in the country. Through the alliance with WorldOne, these medical professionals will have an immediate opportunity to share valuable insights with life science companies and participate in online and mobile market research that can guide and improve the quality of patient care. Today, market research organizations, academic centers, associations, pharmaceutical companies, and others may immediately benefit from WorldOne’s partnership with PI’s healthcare professional network.

“PI is a blue chip brand in the digital healthcare community and both parties immediately recognized the exceptional business opportunity to create the largest and highest quality market research network in the U.S.,” said Peter Kirk, CEO of WorldOne. “We made sure to build a fully integrated solution, for both our clients and health professionals. More importantly, when combining PI’s network with WorldOne’s U.S. healthcare panel, we will reach a very impressive one million healthcare professionals. A significant part of this panel is 300,000+ AMA-verified physicians in the U.S. Market researchers now have access to the largest panel of practicing U.S. physicians ever assembled. This is a big step forward for WorldOne, Physicians Interactive and the market research industry,” said Kirk.

“We are pleased to announce our strategic alliance with WorldOne; a true leader in healthcare data collection. This alliance will empower our healthcare professionals with the chance to have their voices heard, sharing their views on timely, relevant healthcare topics that will impact the quality of patient care,” said Donato Tramuto, CEO and vice chairman of Physicians Interactive. “PI and WorldOne also have an amazing opportunity to give back to our medical professionals, connecting them with valuable research earnings opportunities in recognition for their input and service.”

About Physicians Interactive
Physicians Interactive, a division of Skyscape.com Inc., is the leading provider of online and mobile clinical resources and solutions that help medical professionals, anytime, anywhere, provide better patient care. PI uses the full power of our worldwide network of healthcare professionals and life sciences companies together in ways that will change the practice and business of medicine, for the better. PI has developed a foundation of user-generated, proprietary and public data that powers a networked suite of transactional applications, including eSampling, interactive learning programs, mobile clinical decision support, and integrated electronic health record solutions. Skyscape.com Inc. is a subsidiary of Physicians Interactive Holdings Inc., owned by Perseus LLC, a merchant bank and private equity fund management company. For more information about PI, visit www.physiciansinteractive.com.

About WorldOne
WorldOne is the largest healthcare data collection company in the world serving the market research industry for over a decade. Headquartered in New York with regional offices in London, Tokyo, Hong Kong, São Paulo and Mexico City, WorldOne offers clients both online and offline access to medical professionals in 80+ countries. WorldOne’s clients include leading market research companies, agencies and consulting firms throughout the Americas, Europe and Asia. WorldOne’s global research panel includes 1.6 million fully verified healthcare professionals who in 2011 completed nearly half a million online surveys, answering over 20 million questions. To learn more, visit www.worldone.com.

Media Contacts:

Physicians Interactive
KT McGraw
SHIFT Communications
T. 671-779-1822
PhysiciansInteractive.shiftcomm.com

WorldOne
Andrew.Burns@worldone.com
T. 212-358-0800

Marlborough, MA – January 5, 2012 – Physicians Interactive Holdings, Inc. the leading provider of mobile and web-based clinical resources and solutions for healthcare professionals, today announced it entered into an agreement with Merck Global Health Innovation Fund, LLC (“GHIF”) to invest up to $17 million in the Company. The financing includes an initial investment of $8.5 million and potential future investments of up to $8.5 million contingent upon achieving certain pre-specified milestones. The proceeds will be used to fund the growth initiatives of four key products and other initiatives as identified by the Board. Physicians Interactive Holdings was identified by GHIF as being on the forefront of healthcare innovation, and the investment is part of the fund’s strategy to help nurture leading global healthcare solutions.

Today, Physicians Interactive Holdings partners with healthcare professionals and life science companies to provide a powerful integrated suite of clinical medical reference tools, electronic drug sampling and interactive education. The solutions are blended into the clinician’s daily workflow via web, mobile and electronic health records channels, saving time that can be redirected back to critical patient care.

“We are excited by this investment from Merck Global Health Innovation Fund and it validates both our achievements to-date and the compelling vision around our innovative programs for healthcare professionals and life science companies. This investment will allow us to further expand our internal product development and customer solutions, as well as explore new markets and additional customer segments,” said Donato Tramuto, CEO and vice chairman of Physicians Interactive Holdings.

GHIF will have a minority position in Physicians Interactive Holdings and will appoint one of their executives to join the Physicians Interactive Holdings Board of Directors, which currently has six members.

About Physicians Interactive Holdings, Inc.:
Physicians Interactive Holdings (PIH) is the leading provider of mobile and web-based clinical resources and solutions that help medical professionals, anytime, anywhere, provide better patient care. PIH uses use the full power of a worldwide network of healthcare professionals and life sciences companies together in ways that will change the practice and business of medicine, for the better. PIH has developed a foundation of user-generated, proprietary and public data that powers a networked suite of transactional applications, including eSampling, interactive learning programs and mobile solutions. Skyscape.com Inc. is part of PIH and is owned by Perseus LLC, a merchant bank and private equity fund management company. For more information about PIH, visit www.physiciansinteractive.com.

Media Contact:
KT McGraw
Skyscape, Inc.
skyscape@shiftcomm.com
617.779.1822

MARLBOROUGH, MA – January, 4th, 2012 – Physicians Interactive Holdings (PIH), the leading provider of mobile and Web-based clinical resources and solutions for healthcare professionals, has named Michael J. Phelan as the new vice president of marketing.

Phelan, who previously led marketing activities for PlumChoice, a provider of premium technical IT services, will be responsible for Corporate and Life Sciences Marketing at PIH. In this role, Phelan will lead PIH marketing, public relations and branding strategic and tactical planning for Pharmaceutical and Related Industry Markets. He will report to Executive Vice President of Business Development, Devin Paullin.

In his previous position at PlumChoice, Phelan helped to increase revenue by 400 percent and oversaw all corporate, partner and field marketing initiatives. He has held executive marketing positions at HiWired, Staples, Reebok and Polaroid. At Polaroid, Michael led the worldwide development of the Medical Imaging Market where he developed and patented a medical imaging device.

“We’re very excited to have Michael join the Physicians Interactive Holdings’ team and look forward to a future of extraordinary marketing contributions,” said Paullin. “His accomplished track record in consumer brand marketing, coupled with his creative vision, will challenge and evolve the way PIH communicates our value, insight and industry leadership.”

About Physicians Interactive Holdings, Inc.:
Physicians Interactive Holdings (PIH) is the leading provider of mobile and Web-based clinical resources and solutions that help medical professionals, anytime, anywhere, provide better patient care. PIH uses use the full power of a worldwide network of healthcare professionals and life sciences companies together in ways that will change the practice and business of medicine, for the better. PIH has developed a foundation of user-generated, proprietary and public data that powers a networked suite of transactional applications, including eSampling, interactive learning programs and mobile solutions. Skyscape.com Inc. is part of PIH and is owned by Perseus LLC, a merchant bank and private equity fund management company. For more information about PIH, visit www.physiciansinteractive.com.

Media Contact
KT McGraw
Senior Account Manager
SHIFT Communications
T. 617.779.1822
PhysiciansInteractive@SHIFTComm.com

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Skyscape won in the category of Enterprise Software: Healthcare Reference for its free Skyscape Medical Resources app, available for iPhone, iPad, Android and BlackBerry. The app provides more than 1 million physicians, nurses and other healthcare professionals (HCPs) worldwide with access to essential clinical decision support at the point of care.

The Skyscape Medical Resources app is designed specifically for use by physicians, nurses, EMTs, pharmacists and other HCPs, as well as for students training to join these professions. The free app comes with 3 free medical resources: Outlines in Clinical Medicine, providing information on more than 800 medical topics; Archimedes Medical Calculator, which allows clinicians to perform over 150 types of medical calculations; and RxDrugs, which includes more than 1,600 drug monographs, an interaction checker, pill images and formulary information on more than 5,000 health plans in the US. Resources available for use with the app include references and tools that HCPs use in their everyday practice such as 5 Minute Clinical Consult, Physicians’ Desk Reference, Davis’s Drug Guide for Nurses, Taber’s Cyclopedic Medical Dictionary, The Harriet Lane Handbook, and over 600 more. When an HCP adds a resource to the Skyscape app, it arrives fully indexed and cross-referenced with every other title in the app, allowing HCPs to move seamlessly between texts and resources.

Founded in 1993, MobileVillage is dedicated to advancing mobile and wireless technology for enterprises and professionals in a wide range of industries. MobileVillage accomplishes this by fostering education and alliances through “Best of Breed” solution identification, event partnerships, an online industry directory, industry job postings, daily online news, its widely respected Go Mobile™ newsletter, a Mobile Mentors™ program, and the popular annual Mobile Star Awards™ program.

Marlborough, MA (December 8, 2011) – Physicians Interactive announced today that an enhanced version of its Skyscape RxDrugs mobile resource, including full formulary support, is now available. This formulary enhancement enables prescribers to check health plan coverage of thousands of brand name and generic drugs for their patients, right at the point of care. RxDrugs offers information on 5,000 health plans, covering all 50 states, and is updated monthly.

“Prescribers and pharmacists can now have access to a mobile formulary that fits into their natural workflow right on their Smartphone or tablet, providing coverage status insight from an unprecedented collection of health plans,” said Sanjay Pingle, president of Physicians Interactive. “Patients expect healthcare professionals to quickly have answers at their fingertips; RxDrugs ensures that they have the prescribing information they need – right when they need it.”

The enhanced version of the RxDrugs app promotes formulary compliance and efficiently communicates formulary updates to healthcare providers.

“The sheer number of available prescribed medications is staggering and new therapies are coming out at a frightening pace,” said Jordan G. Safirstein, FACC, FSCAI; Interventional Cardiologist in Morristown, New Jersey. “The addition of formulary coverage, to what is already the best and most comprehensive mobile pharmacopeia, makes managing patients safer and more efficient.”

From improving the quality of patient care to saving time, this comprehensive drug information resource offers an array of benefits to health and life science professionals. RxDrugs is free to users who download the free Skyscape Medical Resources app and is available for all major mobile platforms, including iOS, Android and Blackberry. Additional key benefits include:

• Updated U.S. and international drug monographs
• Covers all co-payment tiers including 2-tier, 3-tier, 4-tier, 5-tier and specialty, as well as Medicare and Medicaid
• Prior authorization requirements look-up feature
• Quantity limit checks
• Fully integrated drug-drug interactions checker
• 400+ embedded dosing calculators
• Pill images and descriptions
• Monthly updates

Skyscape’s formulary information is automatically included within the RxDrugs application with no additional sign-up or log-in. For more information on Skyscape’s RxDrugs or to download the free app, please visit www.skyscape.com/rxdrugs/.

About Skyscape
Skyscape® is a leading provider of mobile apps for medical professionals, trusted by more than one million healthcare professionals worldwide. With more than 600 trusted resources covering 35 medical specialties, Skyscape enables physicians, nurses, students, and other healthcare professionals to provide quality patient care, save time and reduce costly medical errors. Unlike classic textbooks, Skyscape apps include advanced search, medical calculators, algorithms, and the ability to cross-reference multiple resources seamlessly, providing for optimal clinical decision support. Skyscape’s unmatched breadth of trusted medical content is available for an array of devices, including Apple, Android, Blackberry, Palm, and several others.

About Physicians Interactive
Physicians Interactive (PI), a division of Skyscape.com, Inc., is the leading provider of online and mobile clinical resources and solutions that help medical professionals, anytime, anywhere, provide better patient care. We use the full power of our worldwide network of Healthcare Professionals and Life Sciences Companies together in ways that will change the practice and business of medicine, for the better. PI has developed a foundation of user-generated, proprietary and public data that powers a networked suite of transactional applications, including eSampling, interactive learning programs and mobile solutions. Physicians Interactive is owned by Perseus LLC, a merchant bank and private equity fund management company. For more information about PI, visit www.physiciansinteractive.com.

Media Contact:
KT McGraw
Skyscape, Inc.
skyscape@shiftcomm.com
617.779.1822

The Davey Awards is judged and overseen by the International Academy of the Visual Arts (IAVA), a 200+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current IAVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: Sotheby’s Institute of Art, Yahoo!, Estee Lauder, Wired, Insight Interactive, The Webby Awards, Bath & Body Works, Brandweek, Polo Ralph Lauren, ADWEEK, Alloy, Coach, iNDELIBLE, MTV, Victoria’s Secret, HBO, The Ellen Degeneres Show, Myspace.com, and many others. See www.iavisarts.org for more information.

“We were once again excited to honor and recognize the amazing work submitted into this year’s Davey Awards and are humbled by the exceptional work we have grown accustomed to seeing year after year. This year’s competition saw an increasing diversified pool of entries and the high quality of work continues to push the limits of creative possibilities throughout the industry,” noted Linda Day, Executive Director of the IAVA. She added “Even in these tough economic times, we continue to see top notch, high quality work being submitted, which is a true testament to the dedication and capabilities of our entrants.”

The Davey Awards honors the “Davids” of creativity, the smaller agencies, companies, or organizations with annual billings or revenues below certain levels. Each year, The Davey Awards honors winners who derive their strength from big ideas, rather than big budgets. The Davey Awards is judged by the International Academy of the Visual Arts, an invitation-only organization consisting of top-tier media, advertising, and marketing professionals from the world’s leading organizations and firms.

MARLBOROUGH, MA — October 11, 2011 – Today marks the launch of the first mobile network for healthcare, Tomorrow Networks. Physicians Interactive Holdings, a leading provider of healthcare information and mobile clinical decision tools for medical professionals, and Remedy Systems, a leading mobile application company focused on healthcare, are announcing the creation and availability of their mHealth platform, Tomorrow Networks. The platform lets developers market and distribute their applications to the growing population of medical professionals who are searching for well-built mobile applications as a tool to improve both the quality and efficiency of care. Through the platform, advertisers can also deliver targeted marketing messages.

“Tomorrow Networks was designed to solve problems we experienced as developers in this industry. Healthcare app developers are no different than other app developers — we’re both looking for ways to distribute our applications to an audience that is most likely to download and use them,” said Matt Wiggins, CEO of Remedy Systems. “What’s unique about this platform is the community it reaches, which includes over 275,000 healthcare professionals and growing. Our main goal here is to facilitate the evolution of the mHealth ecosystem by creating a symbiotic environment in which healthcare professionals, developers and marketers coexist in an effort to improve the overall care process through a more standardized approach to mobile engagement.”

According to recent research, by the end of 2011, 61 percent of physicians will be using an iPhone. Tomorrow Networks allows developers to service this growing mHealth community, while enabling them to partner with advertisers to monetize their efforts and then target particular segments of health professionals. More specifically, Tomorrow Networks enables advertisers to place in-stream content at relevant points in the healthcare decision making process — including the ability to target ads by audience specialty and location. Moreover, the platform provides immediate insight into how these ads are received by the intended medical audience so that real-time changes can be made in relation to appropriate targeting and placement.

“Think of it this way — with Tomorrow Networks, an ad for diabetes treatment can be shown to a physician using a glucose measuring application while treating a diabetes patient. That type of ‘needle in a haystack’ targeting is unheard of today in the mHealth space,” said Sanjay Pingle, president of Physicians Interactive Holdings. “What we’re looking to do here is take the guess work out of the mHealth advertising model for developers, advertisers and the healthcare professionals. We’re committed to ensuring that the advertising content distributed via these apps is truly useful to the end user who is directly serving the patient — which could realistically be you or me.”

Developers can apply for an SDK that will grant them access to the distribution and monetization platform built into Tomorrow Networks. As of this release, 54 applications have joined Tomorrow Networks. If you’re a developer interested in sharing your mHealth app on our platform or for more information about Tomorrow Networks, please visit www.tomorrownetworks.com.

About Remedy Systems

Remedy Systems designs and builds practical mobile product platforms that lower the costs and improve the quality of healthcare. Remedy leverages its existing mobile application platform to build new product lines for large healthcare companies that need mobile strategists, developers, and creative solutions that can be rapidly brought to market. They seek partners with companies who share similar long-term visions of the healthcare ecosystem. Remedy also assists private equity companies, government leaders and venture capitalists understand the healthcare IT landscape as it relates to mobile, often originating or identifying innovative ideas being proven on the fringes that can be brought to scale through the right partners. For more information, visit www.RemedySystems.com

The founding team at Remedy Systems built and managed mobile ad networks alongside major media companies since the launch of the iPhone. The framework for Tomorrow Networks has been proven at scale with millions of users.

In its 15th year, the annual awards program judged more than 2,000 sites from 45 countries in 96 industry categories during this year’s competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.

PI’s website features an interactive demo center, giving users a chance to experience the online solutions Physicians Interactive offers—-from eDetails and interactive games, to eSampling and mobile solutions. The site is an educational resource for clients, offering news articles, events, product information and marketing trend reports.

Find more information or check out the winning website, here.