Physicians Interactive » Case Studies

Mobile eDetail in Conjunction with Other Digital Channels Drives Physician Engagement

alexis.scarpinato — Tue, 28 Jun 2011 18:57:45 +0000

Multi-channel marketing in conjunction with eDetail and mDetail encourages physician interaction and quicker program completion.

alexis.scarpinato — Mon, 09 May 2011 16:25:31 +0000

PI implements a successful multi-channel marketing campaign as a replacement for redirected sales force activity.

alexis.scarpinato — Mon, 12 Apr 2010 16:35:30 +0000

Learn how lower decile targets proved a high return for this pharma brand.

alexis.scarpinato — Thu, 11 Mar 2010 22:51:21 +0000

Learn how TRx increases when online sampling gets a boost from channel partners.

alexis.scarpinato — Thu, 18 Jun 2009 18:00:37 +0000

Learn how a high number of impressions pushes NRx uplift beyond expectations.

alexis.scarpinato — Wed, 03 Jun 2009 18:52:18 +0000

Learn how PI developed a multi-channel marketing campaign using a retargeting strategy to tap a new audience segment with great success.