No Need to Choose – How Digital Marketing and Pharmaceutical Sales Teams Can Work in Unison
Thursday, August 11, 2011 1 pm ET/ 12 noon CT
Dean Sawyer, Chief Business Development Officer, Physicians Interactive
Tom Quinn, General Manager, eSampling, Physicians Interactive
eMarketing and digital promotions should be used to support the traditional sales channel and actually empower pharma sales teams by making them more relevant and valuable to the HCPs they are calling on.
This webinar will explore several approaches that will close the loop between digital and traditional marketing / sales strategies:
- Digital sales force access programs
- Sales force integration with non-personal promotion
- Rep-supported eSampling programs
