Inaugural Veeva Network partners include Physicians Interactive, MediMedia Health, D&R Lathian, Giant, GroupDCA, Intouch Solutions, Knipper, MySTRO and WebMD. Together, these companies represent well over 50% of all direct-to-physician multichannel marketing campaigns deployed in the United States every year. In addition, ZS Associates, IBM, Deloitte, Cognizant and Accenture have developed Veeva Network service offerings to assist customers with preparation for and rapid adoption of the new solution.

“Having the support of the industry’s leading multichannel marketing companies enables Veeva to deliver a truly ground-breaking platform that will transform pharmaceutical sales and marketing,” declared Matt Wallach, co-founder & chief strategy officer of Veeva Systems. “Never before have so many industry leaders come together to enable our collective life sciences customers to measure the effectiveness of their total commercial spend.”

Key to the Veeva Network solution is the industry-wide agreement upon standard data formats to manage the exchange of customer interaction data across all communication channels. This seamless data exchange between multichannel marketing companies and life sciences manufacturers will save the industry tens of millions of dollars annually while providing better information and insight. And the seamless, bi-directional integration between Veeva Network and Veeva CRM will power the sought-after coordination between sales and marketing.

“Veeva Network has the potential to be truly revolutionary for our industry,” forecasted Chris Carol Bremer, senior vice president of marketing at Grünenthal. “For the first time, marketing and sales will be able to share common data, in real time, about what they are saying to HCPs and – conversely – about what the HCPs are saying in response.”
Pratap Khedkar, managing principal at ZS Associates – a global leader in sales and marketing consulting, outsourcing, technology and software – adds, “Truly integrated multi-channel marketing has become a business imperative for the pharmaceutical industry today. Everyone would like to be customer-centric even as budgets are shrinking. But it has been challenging because channels have always operated in silos; the newer channels have been hard to scale for a long time and it is harder to measure a team-of-channels as opposed to a team-of-reps.”

Fellow managing principal at ZS, Jean-Jacques Raoult, agrees, “As companies continue to search for a path to the ‘Holy Grail,’ this type of a technology-driven breakthrough that unifies sales and marketing channels can serve as a key enabler. Moving from brand-centric towards customer-centric models will require a stronger customer-facing mindset, interwoven processes from both sales and marketing at all levels, and a healthy dose of advanced customer-level analytics.”

Projected to be a pharmaceutical marketing breakthrough, Veeva Network has additional industry kingpins already talking:

Physicians Interactive’s CEO and Vice Chairman, Donato Tramuto, suggests, “Physicians Interactive supports the industry’s need to drive full integration of information and technology at the point of care for Healthcare Professionals. Such an approach can provide an indispensable opportunity to improve the overall promotional efficiency. As a leading digital partner for life science companies, Physicians Interactive also understands the need to improve marketing integration with the sales force. The Veeva Network initiative will improve quality and efficiency of the industry’s communication with its partners and improve patient care – the reason we are all here.”
Multichannel marketing firm, D&R Lathian’s Quang Pham says, “It’s no secret that our industry is improving its marketing execution. We’re supportive of Veeva’s vision especially in that it will enable enterprise-wide brand and sales coordination.”

“The Achilles heel of multichannel programs is ‘unnormalized’ data – trying to match different sets of incongruent data with any kind of accuracy is almost impossible,” said Ron Scalici, chief innovation officer of GroupDCA. “So a platform that allows the data to integrate would enable better communications about physician interactions with all channels throughout the campaign.”

“The pharmaceutical industry is unique in that its marketing teams do not execute their own campaigns,” said Phil Deschamps, CEO at MediMedia Health. “This outsourcing of marketing execution is what created the need for a program like Veeva Network. We see the promise of this initiative and are excited about its ability to help us offer better results to our customers.”

“Marketing and sales in pharmaceutical companies have historically operated as two silo’d organizations,” added Faruk Capan, CEO and founder of Intouch Solutions, a leading digital marketing agency in the life sciences industry. “But, Veeva’s cloud technology can play a huge role in facilitating this connection and provide a breakthrough in enabling true multichannel marketing campaigns.”

“Veeva’s reputation as a technology innovator, and the company’s very loyal installed base of customers, gives us confidence that the Veeva Network will revolutionize pharmaceutical marketing,” commented Michael Laferrera, COO at J. Knipper and Company.

According to executives, Veeva is committed to working side-by-side with the entire life sciences industry to further expand the partnerships that, backed by the very latest technologies and an open services model, will enable levels of marketing effectiveness never possible before. For the first time, various dimensions of multichannel marketing campaigns will be measurable in real time. Marketing and sales effectiveness will skyrocket with both teams empowered by shared communications. And, brand managers across the enterprise will have an open window into the complete interaction history of every healthcare professional.
“Veeva Network will have a major impact on the global life sciences industry,” concluded Wallach.

About Veeva Systems
Veeva Systems is the leader in cloud-based business solutions for the global life sciences industry. Committed to innovation, product excellence and customer success, Veeva has over 150 customers, ranging from the world’s largest pharmaceutical companies to emerging biotechs. Founded in 2007, Veeva is a privately held company headquartered in the San Francisco Bay Area, with offices in Philadelphia, Barcelona, Paris, Beijing, Shanghai and Tokyo. For more information, visit www.veevasystems.com.

Media Contacts
Lisa Barbadora
Veeva Systems, Inc.
610-420-3413
pr@veevasystems.com

OGUNQUIT, ME (April 3, 2012) – The Tramuto Foundation and Physicians Interactive (PI), the leading provider of online and mobile clinical resources and solutions for healthcare professionals, are proud to announce a joint grant award of $10,000 to The Frannie Peabody Center (FPC). The Center will use the funds provide direct services, including medical case management and housing assistance to people living with HIV/AIDS in Maine as well as HIV prevention services in the wake of discontinued government funding in the state of Maine.

The Frannie Peabody Center provides HIV prevention services to its local community in Southern Maine, and the contributions from The Tramuto Foundation and Physicians Interactive will go towards the Frannie Peabody Center’s Emergency Medical Assistance Fund. This fund covers unpaid medical and dental costs incurred by clients in FPC’s case management program when MaineCare or private insurance doesn’t, thereby providing clients with access to vital treatment and medication that they otherwise would not have received.

“Overshadowed by the debates now going on in Augusta, many people in the community don’t know that early in 2011, the Ryan White Part B Program discontinued reimbursements for many of the medical needs that our clients face each day,” said Patti Capouch, executive director, Frannie Peabody Center. “The monies awarded will go a long way in replacing some of those costs and is just another demonstration of the tireless generosity of Donato Tramuto and the trustees of The Tramuto Foundation as well as the many generous people who came out to support us that day. We are grateful to each and every one of them for making this possible.”

“The Tramuto Foundation’s longstanding philosophy has always been to help individuals or communities overcome obstacles they are facing,” said Donato Tramuto, founder of The Tramuto Foundation and CEO and Vice Chairman of Physicians Interactive. “Our nation’s progress and prosperity is dependent on the active involvement of its citizens, and investing in healthcare subsidy programs like the ones offered by the Frannie Peabody Center is essential to help reduce the burden of healthcare costs for people and families in need.”

The Tramuto Foundation, which provides grants and aid to help disadvantaged youth reach their educational goals, awards two grants annually to organizations helping either an individual or community overcome a serious challenge.

For more information or to schedule an interview, please contact Ed Corley, Director of Development, at 207-774-6877, x8013 or email him at ecorley@peabodycenter.org.

About The Tramuto Foundation
The Tramuto Foundation provides grants to help youths with special challenges overcome adversity and build the confidence necessary to achieve personal excellence. The foundation was established in 2001, following the September 11th terrorist attacks. Donato had planned to be on Flight 175-the second plane to hit the World Trade Center. He made a last-minute decision to get on an earlier flight; his two close friends and 3-year old son lost their lives. The Tramuto Foundation was then established in their memory. For more information, visit www.tramutofoundation.com.

About Physicians Interactive
Physicians Interactive (PI) is the leading provider of online and mobile clinical resources and solutions that help medical professionals, anytime, anywhere, provide better patient care. We use the full power of our worldwide network of Healthcare Professionals and Life Sciences Companies together in ways that will change the practice and business of medicine, for the better. PI has developed a foundation of user-generated, proprietary and public data that powers a networked suite of transactional applications, including eSampling, interactive learning programs and mobile solutions. Physicians Interactive, a division of Skyscape.com, Inc., is owned by Perseus LLC, a merchant bank and private equity fund management company. For more information about PI, visit www.physiciansinteractive.com.

About the Frannie Peabody Center
Frannie Peabody Center is Maine’s largest HIV/AIDS service organization with offices in York and Cumberland Counties and serves over 500 people living with HIV/AIDS in Maine as well as provides prevention services for at-risk populations. Frannie Peabody Center was formed in 2002, following a merger between Portland’s The AIDS Project and Peabody House, two organizations with long, progressive histories in the fight against HIV/AIDS in Maine. For more information, visit www.peabodycenter.org.

MARLBOROUGH, MA – March 28, 2012 – Physicians Interactive (PI) is proud to announce the appointment of CEO and Vice Chairman Donato J. Tramuto to the Boston University School of Public Health (BUSPH) Dean Advisory Board. The Advisory Board’s role is to assist the Dean and School leadership in strategic planning and resource development that map back to its commitment to create and educate others on solutions for complex public health challenges. Mr. Tramuto was selected to join the Board for his expertise and strategic direction in global health and for his proven ability to develop and implement healthcare solutions in countries with underserved populations. Mr. Tramuto is currently CEO and Vice Chairman of PI, the leading mobile and Web-based clinical resources provider for healthcare professionals, and president and co-founder of mobile healthcare non-profit Health eVillages.

In leading PI, Mr. Tramuto has grown the healthcare technology company from its beginnings as a small, Web-based healthcare marketing company to a market-leading provider of comprehensive multi-channel clinical services and resources solutions for healthcare professionals and life science companies. In addition, Mr. Tramuto along with the Robert F. Kennedy Center for Justice and Human Rights co-founded and launched Health eVillages in 2011. Health eVillages empowers clinicians to deliver safe and efficient medical care in the most challenging clinical environments, anywhere in the world, by providing the latest in mobile healthcare technology.

Dean’s Advisory Board members serve as ambassadors for BUSPH, working with the Dean to identify and involve individuals, foundations and corporations to invest in health solutions. Mr. Tramuto joins a dynamic group of local healthcare luminaries, including executives from UnitedHealth Group, CNN, Project HOPE, and Health Data Institute. Together the Board will assist Dean Robert Meenan in: evaluating strategic plans developed by the Dean and leadership team; providing advice on financial matters; assisting in raising philanthropic support for School priorities; and identifying other organizations and individuals who can provide additional education and support in the field of public health.

“Donato brings a unique combination of knowledge, expertise and connections in support of the School’s mission,” said Boston University School of Public Health Dean Robert Meenan. “His passion for work on behalf of vulnerable patient populations, to which our students and faculty are committed, is inspiring. He will make a great addition to our talented membership of the Dean’s Advisory Board.”

“I am honored to join the BU School of Public Health Board and look forward to both sharing my experience in domestic and global healthcare, and to the valued collaboration with fellow Board members,” said Mr. Tramuto. “Our mission has been to solve the very real and avoidable health problems and disparities in local communities and abroad. We’ve been able to achieve this through our work with Physicians Interactive and Health eVillages, and I look forward to contributing this learning to BUSPH in an effort to help improve quality of healthcare worldwide.”

Since 1976, the BUSPH has played an increasingly prominent role in the field of academic public health, earning a national and international reputation for its education programs, research capabilities and service activities. Today the school’s faculty, students and alumni work in communities, agencies, clinics and labs to find real-world solutions to public health problems.

About Physicians Interactive
Physicians Interactive (PI), a division of Skyscape.com, Inc., is the leading provider of online and mobile clinical resources and solutions that help medical professionals, anytime, anywhere, provide better patient care. We use the full power of our worldwide network of Healthcare Professionals and Life Sciences Companies together in ways that will change the practice and business of medicine, for the better. PI has developed a foundation of user-generated, proprietary and public data that powers a networked suite of transactional applications, including eSampling, interactive learning programs and mobile solutions. Physicians Interactive is owned by Perseus LLC, a merchant bank and private equity fund management company. For more information about PI, visit www.physiciansinteractive.com.

Media Contact
Amanda Guisbond
SHIFT Communications
617.779.1813
physiciansinteractive@SHIFTComm.com

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