LIBERTYVILLE, IL – January 15, 2009 – Devin Paullin was recently appointed to Executive Vice President of Business Development and Product Innovation at Physicians Interactive. Prior to this, Mr. Paullin served as the SVP of Marketing at Physicians Interactive. He successfully managed the production and execution of hundreds of client e-Marketing programs.
Mr. Paullin is co-founder of Physicians Interactive and co-developer of the e-Detailing process and product. He is a pioneer in pharmaceutical technology marketing, and the first to successfully execute e-Detailing programs that provide positive ROI and market change for clients. Prior to joining Allscripts, Mr. Paullin was at MedSmart, a leader in incentive-based medical marketing and direct-to-office sales. At MedSmart, Mr. Paullin lead the development of technology-marketing techniques, driven by “needs-based” input from physicians and the pharmaceutical industry.
Mr. Paullin holds a Bachelor of Science Degree from Illinois State University and a Master of Science Degree in e-Commerce from National Louis University. He is a respected name within the e-Health marketing arena and has conducted numerous speaking engagements at industry events.
Download PDFAbout Physicians Interactive
Physicians Interactive is the leading digital sales and marketing partner for life sciences companies seeking to reach physicians and other health care professionals. Since 1996, PI has developed more than 1,000 online programs for more than 150 brands throughout every stage of the product life cycle. PI’s client list includes nearly 75 pharmaceutical, biotech and medical device companies, including nine of the top 10 worldwide pharmaceutical corporations. The company has become a trusted resource for health care professionals, evidenced by its database of providers, the largest in the industry. PI is owned by Perseus LLC, a merchant bank and private equity fund management company. For more information about Physicians Interactive, visit www.physiciansinteractive.com.
