BOTHELL, WA – August 6, 2009 – MedManage Systems, Inc., a leading provider of prescription drug sampling solutions and a subsidiary of Physicians Interactive, has formed a strategic partnership with Modern Medicine, a subsidiary of Advanstar and a global leader in providing integrated marketing solutions to life science customers.
The combination of the MedManage Samples On-Demand™ Service with Modern Medicine helps pharmaceutical companies enhance their ability to service physicians with drug sampling. The MedManage’s Intelligent Sampling® platform supplies marketer-selected physicians with samples in the quantity, form and delivery method they choose. Adding online sampling to the menu of Modern Medicine’s services broadens the range of tools and resources that Modern Medicine can now offer their subscribers in addition to clinical tools, articles, and CME educational opportunities.
“The partnership between Modern Medicine and MedManage really makes sense–eSampling is an effective marketing tool for pharmaceutical and life science companies and, at the same time, is a useful and sought-after resource for physicians, said Michael Alic, Vice President of Electronic Media Group at Advanstar. “We believe that physicians and pharma depend highly on one another and we want to find ways to connect them and develop relationships.”
“Modern Medicine is an important addition to our Access Plus network of online business partners”, said Cecil Kost, President and CEO of MedManage Systems, Inc. “With the addition of Modern Medicine, we are providing our pharmaceutical clients with expanded sampling reach and frequency through a trusted online source of important medically relevant information and services.”
MedManage was acquired by Physicians Interactive in April 2009.
Download PDFAbout Physicians Interactive
Physicians Interactive is the leading digital sales and marketing partner for life sciences companies seeking to reach physicians and other health care professionals. Since 1996, PI has developed more than 1,000 online programs for more than 150 brands throughout every stage of the product life cycle. PI’s client list includes nearly 75 pharmaceutical, biotech and medical device companies, including nine of the top 10 worldwide pharmaceutical corporations. The company has become a trusted resource for health care professionals, evidenced by its database of providers, the largest in the industry. PI is owned by Perseus LLC, a merchant bank and private equity fund management company. For more information about Physicians Interactive, visit www.physiciansinteractive.com.
Contact
Michael O’Malley, Senior Manager of Marketing
MedManage Systems
Tel. 267.897.9314
momalley@medmanagesystems.com
