Presenters Collaborate at eSampling Show to Discuss Current Online Sampling Trends and Pharmaceutical Marketing Impact
MARLBOROUGH, MA, Mar 22, 2012 — Physicians Interactive (PI), the leading provider of web, mobile and point of care clinical resources and eSampling for medical professionals, today announced that it will be speaking at the CBI’s 3rd Annual Forum on Next Generation Rx Sampling Strategies, March 22-23, 2012 in Philadelphia, Pennsylvania. The conference, which attracts executives from the largest pharmaceutical and biotech companies in the market, will offer forward-thinking information on effective pharmaceutical sampling strategies and compliance as well as speakers and educational sessions for companies specializing in things such as sample management, eSampling portals and patient/physician education services. As the pharmaceutical marketing landscape continues to evolve, pharmaceutical and biotech companies are faced with the challenge of balancing effective programming with compliance.
Tom Quinn, General Manager of PI’s eSampling Solutions, will be giving a presentation with Brian McHale, Director of Multi-Channel Marketing at Pfizer, during a session titled “Current Online Sampling Trends and Pharmaceutical Marketing Impact” at 3:45 p.m. ET on Thursday, March 22. Tom and Brian will discuss the growing popularity of eSampling among healthcare providers, and how pharma brands can best work to leverage this growth. The session will include key trends, strategies and challenges for targeting healthcare providers, including how to effectively integrate online sampling into a broader digital, multi-channel pharma marketing mix.
“At PI we understand that practitioners are turning to online tools such as our patented eSampling platform to help them manage their Rx decisions,” said Quinn. “Attending this session will help brands better understand how they can enhance the prescribing process for time-strapped physicians who are unable to meet with every pharmaceutical sales representative in order to get the samples that patients need.”
A recent survey conducted by PI found that 89 percent of healthcare professionals believe that it is important for pharmaceutical companies to participate in eSampling, an intelligent, Web-based platform that provides physicians, nurses and physician assistants with pharmaceutical samples on-demand. Samples are very well received by patients and help ease the burden of paying for medications.
This solution-driven conference will help companies better understand the impact of new regulations on tracking and reporting samples, how to utilize eSampling techniques that provide physicians with online access to virtual sample closets and share information on incorporating sample ROI calculations within the sales and marketing mix successfully.
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