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Physicians Interactive Selects New Chief Medical Officer and Executive Vice President of New Business Development

Company Redefining Online and Mobile Clinical Solutions Further Strengthened By Healthcare and Pharmaceutical Luminaries

MARLBOROUGH, MA – March 8, 2012Physicians Interactive (PI), the leading provider of mobile and Web-based clinical resources and solutions for healthcare professionals, has named Gautam Gulati, MD,MBA,MPH as chief medical officer and senior vice president of product management and Joe Caso as executive vice president of new business development. The appointment of both Dr. Gautam Gulati and Joe Caso build upon PI’s mission to provide leading global healthcare solutions that help medical professionals deliver better patient care.

Prior to joining PI, Dr. Gulati served as SVP for Digitas Health, leading the science and medicine division of its NYC office. In his new role, Dr. Gulati will be responsible for delivering innovative product lines designed to address the workflow needs of PI’s rapidly growing healthcare customer base.

“Physicians Interactive is committed not only to delivering extraordinary products and solutions, but also to making a meaningful impact in the process,” said Dr. Gulati. “As CMO and SVP of product management, I have a unique dual-role opportunity to apply my diverse experiences in healthcare innovation to create a product portfolio designed to meet the critical clinical and practice needs of our health professional customers. As the new head of product innovation, I can say with confidence that the best is yet to come and that, going forward, PI will be setting a new industry standard.”

Joe Caso brings more than 30 years of pharmaceutical industry expertise to his new role as EVP of business development, where he will be leading PI’s new business development by identifying opportunities to improve profitability through the development of innovative high-impact marketing and sales programs. Caso previously worked with well-known companies such as King Pharmaceuticals, Pfizer and Schering-Plough where he established and strengthened strategic partnerships, distribution strategies and tactics for each company’s portfolio of products. Caso was also a critical player through every phase of the successful and long-term partnership between King Pharmaceutical and Physicians Interactive which began in 2006. Caso will head up an important strategic initiative designed to support the optimal utilization of and enhanced education around mature drugs. These drugs are typically a few years away from off-patent status and our data strongly indicates that an online non-personal approach can have a significant impact in generating new scripts. Such drugs have reduced personal promotional and education funds and therefore can benefit from the broader reach, lower cost and more engaging experience offered by online and mobile technologies.

“These are exciting times for Physicians Interactive and we’ve assembled a group of accomplished executives with both strategic and operational experience that can help position Physician Interactive for continued growth and expansion of our internal product development and customer solutions,” said Donato Tramuto, CEO and vice chairman of PI. “Both Dr. Gulati and Mr. Caso are highly regarded in the healthcare and pharmaceutical industries and we’re pleased to have them join PI’s executive team. Their combined level of experience will help strengthen our company’s integrated approach to improving patient care through high-quality online and mobile clinical resources.”

Media Contact:

Kristi Eells
Physicians Interactive Holdings


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