White Papers
February 25th, 2013
eCouponing: Delivering Greater Value in the Clinician’s Prescribing Workflow
November 1st, 2012
November 1st, 2011
Find Your Way to the Clinician’s Work Space: New Approaches Using Mobile and Web Marketing
Case Studies
April 17th, 2013
Mobile eDetail in Conjunction with Other Digital Channels Drives Physician Engagement
April 17th, 2013
April 17th, 2013
April 17th, 2013
April 17th, 2013
Online Sampling Gets Boost from Channel Partners – Drives TRx Uplift
April 17th, 2013
April 17th, 2013
PI MarketFlash Issues
- The New Path to Profits: Go Beyond the Pills, to the Point of Care
- Adherence: New Incentives for Patients, Prescribers and Pharma to Stick Together
- Keys to Maximizing Mature Brand Profits with Non-Personal Promotion
- Drug Sampling Sees Dramatic Growth with Digital
- Health eVillages: Mobilizing Global Health
- Choosing a Best-in-Class Digital Marketing Partner: What You Need to Know
- No Need to Choose – How Digital Marketing and Pharmaceutical Sales Teams Can Work in Unison
- Shifting Pharma Focus to Include Non-Physician Clinicians
- Enterprise Approach to Online Sampling Drives New and Recurring Sample Requests
- Shared Goal of Better Health Outcomes Drives Coupon, Voucher & eSampling Marketing Model
- Questions about ePrescribe/EHR and the Pharma Marketing Opportunity – Answered
- Mobile Medical Technologies Making a Difference in Patient Outcomes
- Healthcare Legislation is Rapidly Affecting Pharma Marketing
- American Healthcare in Transition
- So You Want to Build an App? Best Practices in Pharma App Development
- The Explosion of ePrescribing and EHRs – What it Means to Pharma Marketers
- Case Study:Lower Decile Targets Prove High Return
- Case Study:Online Sampling Gets Boost from Channel Partners – Drives TRx Uplift
- Questions about Mobile Marketing to HCPs — Answered
- Rewarding Physicians Under the New PhRMA Guidelines
- Are you getting the most ROI from your email?
- Physician Use of Mobile Medical Textbooks: What it Means for Pharmaceutical Marketers
- eNewsletters Increase Physician Engagement
- 4 Reasons Mobile Marketing should be a Part of Your Next Campaign
- Targeting: Reaching Beyond the High-Decile Physician
- Five eSampling Myths–Debunked
- The Impact of Impressions on NRx – A Case Study
Videos
