Campaign Development

Physicians Interactive manages your campaign from concept to close. Initial strategy and channel optimization is tracked after launch and adjusted as needed for maximum effect. A myriad of reporting options allow transparency for judging overall campaign performance and effectiveness.

We have developed a proprietary development process designed to extract as much value as possible from each project while at the same time limiting required client time investments.

A significant part of the value of Physicians Interactive’s programs is the collection of valuable marketing intelligence that can help you make faster and better marketing decisions.

PI Demo Center

Explore direct-to-physician marketing campaign options.

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PI Case Study

case_study_iconA mature neurology drug, already facing generic competition, cut its sales force to reduce expenses in the brand’s last year of exclusivity. By placing a $980,000 investment in a sophisticated digital campaign to key targets, the brand was able to maintain market share during an adverse time and squeeze meaningful revenue from the brand. The $4.8 million in revenue attributed to the campaign, from an independent analysis by IMS, represented a 4.8x return on investment.

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