Campaign Development

Physicians Interactive manages your campaign from concept to close. Initial strategy and channel optimization is tracked after launch and adjusted as needed for maximum effect. A myriad of reporting options allow transparency for judging overall campaign performance and effectiveness.

We have developed a proprietary development process designed to extract as much value as possible from each project while at the same time limiting required client time investments.

A significant part of the value of Physicians Interactive’s programs is the collection of valuable marketing intelligence that can help you make faster and better marketing decisions.



PI Demo Center

Explore direct-to-physician marketing campaign options.

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PI Case Study

case_study_iconA leading pharmaceutical company in the United States sought to promote a mid-stage pain relief drug. The brand previously had samples available online, but wanted to significantly increase its market share and drive both new and refill prescriptions (TRx) using online sampling. Physicians Interactive® (PI) helped develop and execute an eSampling strategy to help the brand achieve its goals.

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