Campaign Development

Physicians Interactive has morphed into a true creative innovator. As a result, our programs are now getting increased participation, higher levels of completion of physicians entering programs, and a higher percentage of physicians entering multiple programs. Our Creative Services team has innovative ways to deliver your message to your target audience.

We adhere to your brand objectives and deliver a focused campaign strategy. Our creative designs convey your message through multiple channels like email, direct mail, interactive programs, interstitial marketing, customer service interaction and program drop-off recruiting.

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PI Case Study

case_study_iconA mature neurology drug, already facing generic competition, cut its sales force to reduce expenses in the brand’s last year of exclusivity. By placing a $980,000 investment in a sophisticated digital campaign to key targets, the brand was able to maintain market share during an adverse time and squeeze meaningful revenue from the brand. The $4.8 million in revenue attributed to the campaign, from an independent analysis by IMS, represented a 4.8x return on investment.

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