Physicians Interactive will analyze and optimize target lists to create the right impressions for the right target audience. We can help you develop a targeted campaign that penetrates your customer base at the right decile level with the right economic value for the best ROI. Based on our 13+ years of experience in understanding physician behavior coupled with the industry’s best data partners, we can help you model the most effective direct response campaigns.
The target audience selected by our models may include many of your current targets. However, because our model identifies targets with the highest probability to increase brand prescribing based on specialty, decile level and region, your communications will be more efficient and effective.