Make strategic marketing decisions based on data using physician detailing analytics – not intuition.
Physicians analytics analyzes your target list to identify and recommend segments of opportunity. With a set of unique proprietary tools and methodologies, we can estimate the cost of each tactic by segment to predict breakeven values based on the latest new prescriptions (NRx) and true prescriptions (TRx) data from your customer universe. Using physician detailing analytics, Physicians Interactive tailors campaign tactics to the right audience segments and maximizes the potential return. In addition, with the low cost-per-call of many eMarketing initiatives, we have been able to identify new segments of opportunity within low- and mid-decile groups.
From the start of any program Physicians Interactive measures and tracks prescribing performance and trends, makes recommendations, and provides feedback that allows a brand to make actionable targeting and tactical campaign decisions. This data provides Physicians Interactive customers return-on-investment (ROI) insight, allowing them the advantage of aligning investments to campaign performance strengths.