With years of physician digital marketing experience, Physicians Interactive has the expertise to help you engage a variety of healthcare providers with your specific and targeted messaging. Many of our programs are focused on extending the reach of our clients’ face-to-face sales programs and increasing physician and related HCP referrals.
Multi-Channel Campaigns
Physicians Interactive targets healthcare professional audiences using a dynamic, multi-channel recruitment process that utilizes electronic and traditional recruitment vehicles. While stand-alone tactics such as eDetails result in good physician response and generate a positive return on investment (ROI), greater success can be achieved by delivering a series of fully integrated tactics with multiple touch-points across multiple channels.
eDetailing
Physicians Interactive offers off-the-shelf and custom interactive programs for communicating your brand message to HCPs. We will work with you to craft a memorable user experience that closes the distance between you and your target audience. An interactive program can open doors for your sales force, extending your reach beyond the doctor’s waiting room.
Conference/Convention Planning
When PI is your partner at an event, we can bring together pre-event promotion, animated and static signage, interactive programs, data collection, on-site support, and post-event follow-up to make your next event a success with Physicians Interactive.
eMail Marketing
As a linchpin for any campaign, PI creates captivating e-mail design and winning strategies, including segmentation, release timing, daily monitoring and analysis of results, and targeted calls to action. Custom e-mails and targeted distribution can get your message to the inbox of the HCPs you want to reach, closing the distance between you and your physicians.
InfoScript™
Broaden brand awareness at the point of care. PI has partnered with Allscripts ePrescribe™, the nation’s most trusted and widely used electronic prescribing software to bring you InfoScript™ – a sponsored ad link that delivers key messages to your prescribers.
Sales Force Integration
Physicians Interactive integrates programs with your sales force by notifying your reps each time a physician in his or her territory completes an eDetail, providing a drop off post card notification for your sales force to leave with “no-see” or other important targets that highlights the program, and using the program as a training tool for sales reps to reinforce key messages.
