eDetailing
Physicians Interactive offers off-the-shelf and custom interactive programs for communicating your brand message to HCPs. We will work with you to craft a memorable user experience that closes the distance between you and your target audience. An interactive program can open doors for your sales force, extending your reach beyond the doctor’s waiting room.
Conference/Convention Planning
When PI is your partner at an event, we can bring together pre-event promotion, animated and static signage, interactive programs, data collection, on-site support, and post-event follow-up to make your next event a success with Physicians Interactive.
eMail Marketing
As a linchpin for any campaign, PI creates captivating e-mail design and winning strategies, including segmentation, release timing, daily monitoring and analysis of results, and targeted calls to action. Custom e-mails and targeted distribution can get your message to the inbox of the HCPs you want to reach, closing the distance between you and your physicians.
InfoScript™
Broaden brand awareness at the point of care. PI has partnered with Allscripts ePrescribe™, the nation’s most trusted and widely used electronic prescribing software to bring you InfoScript™ – a sponsored ad link that delivers key messages to your prescribers.
SmartRecruit™
SmartRecruit™ allows you to begin targeting in a smarter, more organized fashion. Physicians Interactive can help you set up a targeted campaign that penetrates your customer base at the right decile level with the right economic value for the best ROI. Based on our 13+ years of experience in understanding physician behavior coupled with the industry’s best data partners, we can help you model the most effective direct response campaigns.
eSampling
The MedManage Samples On Demand™ service connects pharmaceutical manufacturers’ brands with their customers through a network of physician portals that provides users near ubiquitous access to medication samples. The Web-based Samples On Demand™ service is powered by a regulatory compliant electronic drug sampling platform.
Started in 1999, this solution was developed under the name MedManage and is the leading online drug sampling provider in the industry. Physicians Interactive purchased the company in March 2009.
Multi-Channel Campaigns
Physicians Interactive targets healthcare professional audiences using a dynamic, multi-channel recruitment process that utilizes electronic and traditional recruitment vehicles. While stand-alone tactics such as eDetails result in good physician response and generate a positive return on investment (ROI), greater success can be achieved by delivering a series of fully integrated tactics with multiple touch-points across multiple channels.
Sales Force Integration
Physicians Interactive integrates programs with your sales force by notifying your reps each time a physician in his or her territory completes an eDetail, providing a drop off post card notification for your sales force to leave with “no-see” or other important targets that highlights the program, and using the program as a training tool for sales reps to reinforce key messages.
