Physicians Interactive’s eDetail™ program starts an electronic dialogue with physicians about your brand using our custom or off-the-shelf interactive programs.
These programs, also called eDetails, increase both new prescriptions written (NRx) and return on investment (ROI). Due to the constraints of a physician’s available time, eDetailing programs take just 5-10 minutes to complete and engage the physician through creative and innovative messaging. Some successful eDetail programs include:
- Case Study — Provides an actual or fictional clinical situation, creating an experience similar to the physician’s daily environment while strengthening comprehension and reinforcing product use.
- Interplay Games — Combines engaging online gaming technology with clinical content delivery, designed to make learning fun and appeal to the physician’s competitive nature. Game examples include PI Sudoku™, Truth or Myth™ and Brainiac Challenge™.
- White Paper — Provides a content-rich message of clinical data and research studies, producing credibility and high response rates.
- Opinion Leader — Introduces a thought-leader within the prescribing community to communicate a message in a credible and educational manner by using peer influence to present brand information.
An interactive eDetail program can open doors for your sales force, extending your reach beyond the doctor’s waiting room. Check out our Demo Center for examples.
