Physicians Interactive targets healthcare professional audiences using a dynamic, multi-channel recruitment process that utilizes electronic and traditional recruitment vehicles, including:
- eDetailing
- Video Detailing
- eSampling
- Mobile Solutions
- Conference Solutions
- Sales Visit Tools
While stand-alone tactics such as eDetails result in good physician response and generate a positive return on investment (ROI), greater success can be achieved by delivering a series of fully integrated tactics with multiple touch-points across multiple channels.
