Is there a magic formula for delivering content that engages time-strapped health care providers? It might not be magic, but there is a formula, and it combines a deep understanding of how different types of providers are likely to engage in a message with the educational formats that…
The path from awareness to trial to adoption requires multiple touches, optimally timed and targeted based on an audience’s preferred and inferred attributes.
In the competitive pharma market, it can be hard to break through the noise with messaging that resonates with target audiences -- especially when launching a new brand. Yet the right multichannel engagement strategy can yield measurable impact on healthcare professionals' attitudes and…