Aptus Health Solutions
Services
Over the years, we’ve amassed a wide array of digital engagement
tools and services designed to engage HCP and consumer audiences at different
points in their journey with a brand. This allows us to serve as a true
end-to-end partner, applying our proprietary analytics and behavioral insights
to design and execute programs that create a cohesive, connected experience
designed to achieve our clients’ goals.
That design is unique to our clients' audiences, messages, timing, and Key Performance Indicators. And it’s built to flex, swiftly adapting based on real-world dynamics, to ensure we meet and exceed expectations.
Elements include:
Awareness
Engage HCP and healthcare consumer audiences with concise, relevant information—within the context of their daily lives
Geo-targeted mobile advertising
Deliver messages precisely where healthcare conversations are happening: waiting rooms, clinics, pharmacies, even the gym
Market Access Pull-Through Programs
Promote favorable formulary position to patients and their doctors through synchronized mobile ad campaigns and web-based educational content
Insight and attitudinal surveys
Understand HCPs' awareness, knowledge, and intent to prescribe—and measure your campaign's impact on these attributes
Education
Deeply engage HCPs through high-value, interactive content that helps advance medical knowledge and patient care
KOL-led presentations and eDetails
Engage your audiences while they’re in a learning mindset, presenting your messaging alongside highly credible experts
Clinical alerts, eNewsletters, Quiz
Access more than 85% of U.S. HCPs through high-frequency, highly relevant clinical and branded content
Peer-to-peer collaboration
Gain access to a trusted environment where physicians discuss relevant clinical and practice management challenges
Adherence
Connect patients and their HCPs through a powerful set of tools that capture and enhance the patient experience, while supporting ongoing adherence
Claim-based messaging
Help patients stay on their branded prescriptions through intelligent mobile messages, based on real-time pharmacy events
Voice of the patient
Provide physicians a real-world understanding of the value of your therapy, directly from the patients they treat
Brand loyalty
Deliver a positive patient experience with timely, personalized messages that help clear common barriers to adherence
Analytics
Improve your customers' experiences through our deep understanding of audience behaviors; understand their journeys and the impact of our integrated campaigns. See how
Segmentation and targeting
Contextualize your messages to key audiences at the point-of-care and beyond based on clinical specialty, condition, location, affinities, purchasing decisions and more
Behavioral insights
Deploy cost-effective, high-impact campaigns based on our proprietary models that evaluate individual providers' affinity to engage by channel, and optimize these campaigns based on actual audience behavior
Intelligence and reporting
Understand the true impact of programs—whether measured by awareness, intent, or brand growth—through our rigorous analysis methodology that isolates our contributions to your brand's objectives