Aptus Health Solutions
Services
We’ve made it our business to amass a wide array of digital engagement tools and services. So we make it our responsibility to serve as a true end-to-end partner, applying our proprietary analytics and behavioral insights to design and execute programs that create a cohesive, connected experience designed to achieve our clients’ goals.
That design is unique to our clients' audiences, messages, timing, and Key Performance Indicators. And it’s built to flex, swiftly adapting based on real-world dynamics, to ensure we meet and exceed expectations.
Elements include:
Awareness
Engage HCP and healthcare consumer audiences with quick, relevant information—within the context of their daily lives
Geo-targeting mobile advertising
Deliver messages precisely where healthcare conversations are happening: waiting rooms, clinics, pharmacies, even the gym
Clinical alerts and eNewsletters
Access more than 85% of U.S. HCPs through high-frequency, highly relevant clinical and branded content
Insight and attitudinal surveys
Understand HCPs' awareness, knowledge, and intent to prescribe—and measure your campaign's impact on these attributes
Education
Deeply engage HCPs through high-value, interactive content that helps advance medical knowledge and patient care
Source: Manhattan Research, Taking the Pulse® U.S. 2016, Digital HCP Sources
KOL-led presentations
Engage your audiences while they’re in a learning mindset, presenting your messaging alongside highly credible experts
eDetails
Present branded content in an engaging, multimedia format that leaves a lasting impression
Peer-to-peer collaboration
Gain access to a trusted environment where physicians discuss relevant clinical and practice management challenges
Prescription Support
Connect HCPs and their patients through a powerful set of tools that ease prescribing, capture the patient experience, and ensure a well-stocked sample closet
eSampling
Offer HCPs secure, online and mobile access to samples of your brand through one of the industry’s largest channel distribution networks
EHR integration
Help reduce patients' barriers to starting a medication; as an integrated part of the Electronic Health Record, our solution lets HCPs enroll eligible patients at the point of care
Patient Feedback
Help physicians gain first-hand experience with the value of your therapy, directly from the patients they treat
Analytics
Improve your customers' experiences through our deep understanding of audience behaviors; understand their journeys and the impact of our integrated campaigns
Segmentation and targeting
Contextualize your messages to key audiences based on clinical specialty, condition, location, affinities, purchasing decisions and more
Behavioral insights
Deploy cost-effective, high-impact campaigns based on our proprietary Aptus Propensity IndexTM, which evaluates individual providers' affinity to engage by channel
Intelligence and reporting
Understand the true impact of programs—whether measured by awareness, intent, or brand growth—through our rigorous analysis methodology that isolates our contributions to your brand's objectives